Manish Johari, who is a partner at Lead Angels and Maple Capital Advisors. He discusses the five key factors that investors consider when evaluating a startup:

In today’s competitive landscape, securing investment for a startup can be challenging. Understanding the mindset of investors is crucial for entrepreneurs seeking funding. In this blog post, we delve into the key insights shared by Manish Johari, a seasoned investor with over 25 years of experience. Johari offers valuable perspectives on how investors evaluate startups and what they look for in a promising investment.

1. The Importance of a Strong Team: Johari emphasizes the significance of a talented and cohesive team in a startup. Investors seek individuals with a proven track record and the ability to execute on their vision.
2. Market Potential and Growth: Understanding the market size, growth potential, and competitive landscape is essential. Investors look for startups addressing significant pain points or unmet needs in growing markets.
3. Business Model and Revenue Generation: Investors evaluate the viability of a startup’s business model and its potential for generating sustainable revenue. A clear path to profitability is a key factor.
4. Technology and Competitive Advantage: The strength of a startup’s technology and its ability to differentiate itself from competitors are crucial. Investors seek innovative solutions that offer a competitive edge.
5. Execution and Scalability: A well-defined execution plan and the potential for scalability are essential. Investors assess a startup’s ability to grow and achieve its long-term goals.

By understanding the key factors that investors consider, entrepreneurs can increase their chances of securing funding. A strong team, promising market potential, sustainable business model, innovative technology, and a well-executed plan are essential elements to attract investors.

For a more in-depth discussion and valuable insights from Manish Johari, watch the full video here