Reach Decision-Makers with Content That Converts

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TRUSTED BY INDUSTRY LEADERS

Build credibility through strategic newsletter
placement and industry reports
that your target audience actually wants to read

Newsletter Feature Placement

What we do:

  • Feature your brand in our weekly newsletter to 100,000+ business leaders
  • Reach enterprise IT leaders, CTOs, CIOs, founders, and executives
  • Create dedicated sections highlighting your insights and expertise
  • Include strategic CTAs for demos, consultations, or content downloads
  • Target specific segments (banking, technology, life sciences, startups, etc.)

Results you can expect:

  • 500,000+ newsletter opens per 6-month campaign
  • 38% open rate (vs. 21% industry average for B2B)
  • 35% higher engagement for featured partner content
  • Direct inbound interest from qualified prospects
  • Top-of-mind awareness with your target audience
  • Multi-touch visibility through consistent weekly presence

Perfect for:

  • Building brand awareness in target markets
  • Launching new products or services
  • Positioning as thought leaders
  • Generating inbound leads
  • Staying top-of-mind with decision-makers

Custom Industry Research Reports

What we do:

  • Create comprehensive research reports tailored to your target audience
  • Conduct industry surveys and benchmark studies
  • Design professional, data-driven whitepapers and guides
  • Brand reports as thought leadership from your company
  • Examples: "State of DevOps," "Cloud ROI Calculator," "IT Leaders' Guide"

Results you can expect:

  • 3,500+ downloads per report
  • 42% of downloads convert to email subscribers
  • 60% of closed deals engaged with research first
  • Positioned as industry expert, not just vendor
  • Evergreen content that generates leads for months
  • Shareable assets that extend reach organically

Perfect for:

  • Demonstrating industry expertise
  • Lead generation through gated content
  • Sales enablement materials
  • Differentiating from competitors
  • Building trust before sales conversations

Newsletter Content Syndication

What we do:

  • Repurpose your existing content for our newsletter audience
  • Excerpt key insights from your blog posts, research, or case studies
  • Include expert commentary from your team
  • Link back to full content on your website
  • Drive traffic and engagement to your owned channels

Results you can expect:

  • Amplified reach beyond your own subscriber base
  • Quality backlinks and SEO benefits
  • Traffic spikes to your website
  • Lead capture on your own platforms
  • Extended content lifespan and ROI
  • Position executives as industry experts

Perfect for:

  • Companies with existing content libraries
  • Thought leadership amplification
  • SEO and website traffic goals
  • Building executive personal brands
  • Content marketing ROI maximization

Gated Content Strategy & Lead Capture

What we do:

  • Host your gated content (reports, guides, tools) for lead generation
  • Promote content across our newsletter to drive downloads
  • Capture prospect information (name, company, role, email)
  • Trigger nurture sequences for content downloaders
  • Score leads based on content engagement

Results you can expect:

  • 850+ content-qualified leads per campaign
  • Self-qualified prospects (they raised their hand)
  • Rich data for lead scoring and prioritization
  • Clear buying signals from content topics
  • Warm leads for sales team follow-up
  • Higher conversion than cold outreach

Perfect for:

  • Filling top-of-funnel pipeline
  • Identifying active buyers
  • Building email nurture lists
  • Understanding prospect interests
  • Sales team prioritization

Social Media Amplification

What we do:

  • Share newsletter content and research across social platforms
  • Create shareable graphics and short-form content
  • Tag and engage your target audience
  • Build community around your content themes
  • Drive social proof and engagement

Results you can expect:

  • 1M+ social media impressions per campaign
  • Extended reach beyond email subscribers
  • Viral potential for particularly resonant content
  • LinkedIn engagement from target personas
  • Brand visibility in social feeds
  • Inbound connections and conversations

Perfect for:

  • B2B brands active on LinkedIn
  • Visual/shareable content types
  • Building thought leadership presence
  • Engaging younger decision-makers
  • Multi-channel brand awareness

Newsletter Visibility

Reach 100K+ leaders with newsletters that identify intent and drive action.

Content creates qualified leads, not just awareness. We track who's interested and why.

Newsletter Reach:

  • 100,000+ subscribers (business leaders, CTOs, founders, executives)
  • 500,000+ opens per 6-month campaign
  • 38% average open rate (vs. 21% B2B industry average)
  • 35% higher engagement for partner-featured content
  • Targeted segments by industry, role, geography

Social Amplification:

  • 1M+ impressions across social media
  • 3-5% engagement rate (vs. 1-2% typical for B2B)
  • Organic sharing extends reach beyond paid
  • LinkedIn visibility among target personas
  • Brand awareness in relevant communities

Brand Building:

  • Positioned as thought leader and industry expert
  • Top-of-mind when prospects have relevant needs
  • Trusted source of insights and information
  • Differentiated from competitors through expertise
  • Long-term brand equity building
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BRANDS WE HAVE WORKED WITH

Success Stories

Case Study: HSBC

Case Study: DBS

Case Study: Ditto Finance

Case Study: Atlassian

Case Study: Ionic Wealth

Load More
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Reports

The 2026 International GTM Playbook

Industry 4.0 in 2025: How Smart Manufacturing is Transforming Large Enterprises

White Paper : Agentic AI in Pharma: How Autonomous Intelligence is Revolutionizing Drug Discovery and Patient Care

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Resources

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Frequently Asked Questions

Our audience includes:

  • Roles: CTOs, CIOs, VPs of Engineering, IT Directors, Founders, CEOs, Business Owners, HNIs
  • Industries: Technology, Finance, Healthcare, Manufacturing, Professional Services
  • Company size: Mid-market to enterprise (500+ employees) plus funded startups
  • Geography: Global (concentrated in US and India)

All subscribers opted in for business insights and industry content.

  • Research & data collection: 2-3 weeks
  • Writing & design: 2-3 weeks
  • Review & revisions: 1 week
  • Total timeline: 4-6 weeks

Engagement metrics:

  • Newsletter open rates and click-through rates
  • Report downloads and landing page conversions
  • Time spent on content and scroll depth
  • Social shares and engagement

Lead metrics:

  • Content-qualified leads captured
  • Email subscribers added
  • Consultation requests from content
  • Pipeline influenced by content

Business metrics:

  • Opportunities influenced by content
  • Deals closed where content played a role
  • Sales cycle impact (shorter with content)
  • Customer acquisition cost reduction

Absolutely! We can:

  • Adapt existing blog posts for newsletter format
  • Excerpt key insights from whitepapers
  • Update and refresh older research
  • Repackage multiple posts into comprehensive guides
  • Create infographics from data-heavy content

New Identity, New Membership, New Services.

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