Rahul Johar: From Family Roots to Building Joyful Experiences with DOBRA

It’s not often that you come across a founder who skillfully combines the heritage of a family business with the audacious ambition of building something entirely new. Rahul Johar, co-founder of DOBRA and Oxbow Brands, is one such trailblazer. His journey is a testament to determination, vision, and the power of reinvention.

Stepping Into Legacy

Rahul’s entrepreneurial story began with his roots in his family’s offline distribution business, a legacy he embraced right after completing his studies at the Leeds University and London School of Economics. Returning to India, he immersed himself in understanding the intricacies of the business, which was already a respected player in the distribution landscape. But for Rahul, maintaining the status quo wasn’t enough.

Instead, he envisioned a future where the family business could evolve and adapt to new consumer demands. His hands-on experience in distribution, coupled with his global perspective, laid the groundwork for a remarkable transition.

Bringing Nostalgia Back with DOBRA

Rahul’s passion for delivering joy and indulgence led to the creation of DOBRA, a new-age F&B brand that celebrates innovation while rekindling cherished memories. The brand is making waves by reintroducing nostalgia-infused products that blend tradition with a modern twist.

• Pop Goli: A delightful nod to the iconic street soda, Banta, this fizzy, flavorful beverage revives fond memories while offering a fresh, contemporary experience.
• Cotton Candy Party Pack: With this whimsical treat, DOBRA taps into the magic of childhood, bringing an element of playfulness to every occasion.
• Tapioca Chips, Coco & Poco: These snacks and beverages are crafted to cater to modern tastes while retaining a sense of comfort and familiarity.

DOBRA isn’t just creating products; it’s building connections—bringing families, friends, and communities together over shared moments of indulgence. By reviving and reinventing classics, Rahul and his team are carving a unique niche in the F&B sector, offering something that no one else is doing.

Selected for the Forbes DGEMS 200 List

In a significant milestone, Rahul Johar and DOBRA were recently inducted into the Forbes DGEMS 200 List, a recognition that highlights dynamic businesses driving innovation and excellence. This prestigious accolade places DOBRA among an elite group of companies shaping their industries with creativity, resilience, and an unwavering commitment to quality.

For Rahul, this honor is not just a personal achievement—it’s a validation of his vision to create a brand that resonates deeply with consumers. The Forbes recognition underscores DOBRA’s impact on the market and its potential to become a global name synonymous with joy and indulgence.

A Builder at Heart

While Rahul’s story is deeply inspiring, what truly sets him apart is his belief in the power of collaboration. As a member of The Builder Circle, he’s found a unique space where growth-stage founders come together to exchange ideas, share challenges, and build their ventures collectively.

The Builder Circle is more than just a community; it’s a brotherhood of founders, mentors, and partners, all driven by the common goal of scaling their businesses. For Rahul, it’s been a game-changer—a place to gain invaluable advice, track personal and professional goals, and access a network that accelerates success.

Be Part of the Journey

If Rahul’s journey resonates with you and you’re a growth-stage founder looking for a support system that can help you achieve your goals, The Builder Circle might be the perfect fit. The community is currently onboarding a select group of 10 founders who are either funded or have an ARR of more than ₹1 crore.

Join this dynamic network of changemakers, learn from the stories of trailblazers like Rahul Johar, and take your business to the next level.

Click here to learn more or register and become part of a movement where builders grow together.

Rahul’s story is far from over, but it serves as a powerful reminder of what’s possible when you combine focus, determination, and the right community. The future is bright, and it’s being built one joyful, indulgent moment at a time.