Sanjana Tripuramallu: The Diamond Queen Leading India’s Lab-Grown Revolution
When Sanjana Tripuramallu founded Cosmos Diamonds, she wasn’t just creating a brand; she was lighting the way for a brighter, more sustainable future in the jewellery industry. At the heart of her vision lies a commitment to lab-grown diamonds, a groundbreaking alternative that is transforming how people think about luxury, ethics, and the environment.
Sanjana’s journey into the world of lab-grown diamonds began with a deeply personal experience—searching for her wedding jewellery. What she discovered was an industry shrouded in opacity and outdated practices, where ethical concerns and environmental impact were rarely addressed. For Sanjana, this wasn’t just a problem; it was a calling.
Why Lab-Grown Diamonds?
Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds, but they come with a fraction of the environmental and ethical baggage. These diamonds are created using cutting-edge technology that mimics the natural diamond formation process, but in a controlled, sustainable environment.
For Sanjana, the decision to focus on lab-grown diamonds wasn’t just about innovation; it was about aligning with the values of today’s consumers. “People care about where their products come from and what impact they leave on the planet. Lab-grown diamonds offer a transparent, ethical choice without compromising on quality or beauty,” she shares.
A Growing Market
Globally, the lab-grown diamond market is booming, and India is no exception. The India lab grown diamond jewellery market was valued at US$ 264.5 million in 2022. Over the next ten years, lab grown diamond jewellery sales will rise at 14.8% CAGR. Total market size is set to increase from US$ 299.9 million in 2023 to 1,192.3 million by 2033.
Sanjana recognized this trend early, positioning Cosmos Diamonds as a pioneer in bringing lab-grown diamonds to Indian audiences. By focusing on affordability and transparency, Cosmos is making high-quality diamond jewellery accessible to a broader demographic.
Educating the Market
One of the biggest challenges Sanjana faced was educating consumers about lab-grown diamonds. Many people still associate diamonds exclusively with mining, unaware of the ethical and environmental benefits of lab-grown options. Cosmos Diamonds addresses this gap by providing detailed information about the production process, quality standards, and environmental impact of lab-grown diamonds.
Through her efforts, Sanjana has not only built trust but also reshaped perceptions. Today, Cosmos Diamonds stands as a beacon of transparency, offering consumers a guilt-free way to own and celebrate diamonds.
Joining Hands with The Builders Circle
As Sanjana leads this revolution, she is not doing it alone. Her journey is supported by The Builders Circle, an offline community of growth-stage founders who are scaling their ventures together. This network has provided Sanjana with invaluable mentorship, connections, and a platform to share her story with like-minded entrepreneurs.
For Sanjana, being part of The Builders Circle means belonging to a band of innovators who inspire and uplift each other. It’s a space where founders exchange ideas, tackle challenges, and celebrate wins as a collective force.
Be Part of the Change
Sanjana Tripuramallu’s story is a testament to the power of purpose-driven entrepreneurship. With Cosmos Diamonds, she is not just selling jewellery—she is reshaping an industry, championing sustainability, and inspiring a new generation of ethical consumers.
If you’re a founder with a vision, The Builders Circle offers the support, connections, and insights you need to scale your dream. Join this community of leaders and become part of a movement where founders grow and succeed together.
Click here to register or learn more about The Builders Circle.
