How WebEngage Connected with 200+ Potential Clients Through Integrated Visibility and Event Campaigns
Client Profile
WebEngage, a marketing automation and customer engagement platform, needed to reach enterprise clients and showcase their solutions to large-scale businesses.
The Problem
WebEngage faced typical challenges in reaching enterprise decision-makers:
- Needed to connect with marketing leaders and CTOs at enterprise companies
- Competitive market with many marketing automation tools
- Enterprise clients require trust and credibility before evaluating tools
- Required visibility among the right audience of potential buyers
- Needed to demonstrate value to large-scale operations
The core challenge: How do you stand out in a crowded martech space and connect with enterprise clients who are skeptical of yet another marketing platform?
Our Approach
We ran an integrated 6-month campaign combining content visibility and strategic events to build awareness and generate qualified leads.
Phase 1: Newsletter Visibility Campaigns
Building brand awareness with decision-makers:
We ran 3-4 content campaigns featuring WebEngage in our newsletter to 100,000+ business leaders:
Campaign themes:
- “How Enterprise Brands Scale Customer Engagement”
- “Marketing Automation for High-Growth Companies”
- “Personalization Strategies for Large-Scale Operations”
- Expert insights from WebEngage team on customer engagement trends
Distribution strategy:
- Dedicated sections in weekly newsletters
- Targeted segments: Marketing leaders, CTOs, growth-stage founders
- Case study highlights from WebEngage’s enterprise customers
- CTAs for product demos and consultations
Results: Consistent visibility among target audience, positioning WebEngage as enterprise-ready solution.
Phase 2: Executive Roundtables
Deeper engagement with qualified prospects:
We hosted exclusive roundtables for enterprise marketing leaders:
Roundtable format:
- 8-12 senior marketing executives per session
- Focused discussions on enterprise-scale marketing challenges
- WebEngage shared insights and best practices
- Intimate settings enabled meaningful conversations
- Direct feedback on what enterprise clients need
Why it worked: Smaller groups created deeper relationships and understanding of enterprise requirements.
Phase 3: Lead Qualification & Handoff
Converting interest to opportunities:
Post-campaign, we connected interested prospects with WebEngage’s team:
- Identified leads showing genuine enterprise-scale needs
- Provided full context: company size, current stack, pain points
- Scheduled product demos and consultations
- Made warm introductions based on event interactions and content engagement
Results
6-Month Campaign Outcomes
Lead Generation:
- 200+ enterprise prospects connected with WebEngage
- All leads qualified
- Mix of marketing leaders, CTOs, and growth executives
- Companies ranging from 500-5,000+ employees
Content Visibility:
- 3-4 major content campaigns executed
- Consistent newsletter presence to 100,000+ readers
- High engagement on enterprise marketing topics
- WebEngage positioned as thought leader in customer engagement
Event Engagement:
- Multiple mixer and roundtable events conducted
- High attendance from target enterprise audience
- 70-80% of attendees requested follow-up conversations
- Face-to-face relationships built with key decision-makers
Pipeline Impact:
- Qualified enterprise opportunities generated
- Shorter evaluation cycles from pre-built trust
- Higher average deal sizes from enterprise segment
- Strong brand recognition among target audience
Brand Building:
- WebEngage established as enterprise-ready solution
- Differentiated from competitors through thought leadership
- Direct relationships with enterprise marketing leaders
- Word-of-mouth referrals from event attendees
Key Success Factors
- Integrated approach – Content and events reinforced each other for maximum impact
- Enterprise-focused – All messaging and events tailored to large-scale business needs
- Thought leadership – Led with insights, not product pitches
- Multiple touchpoints – Newsletter visibility + event presence = familiarity and trust
- Qualified targeting – Focused on genuine enterprise prospects, not SMBs
- Warm handoffs – Sales team received context-rich introductions, not cold contacts
Facing Similar Challenges?
If you need help with:
- Reaching enterprise clients for your SaaS or martech platform
- Building credibility in competitive markets
- Connecting with marketing leaders and CTOs
- Demonstrating enterprise readiness
- Generating qualified leads through content and events
- Positioning your platform for large-scale operations
Our integrated visibility and event campaigns can help you connect with enterprise decision-makers ready to evaluate your solution
