Urvi Mehta, Cognizant on The Builders Club Startup Founders Podcast

International B2B Marketing Playbook: Go-to-Market Across Regions | Urvi Mehta, Cognizant

Urvi Mehta, who heads life sciences marketing at Cognizant, explains how to build B2B marketing, tailor go-to-market by region and use AI without adding noise.

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