The Builders Club · CXO Advisory Board

Your expertise, valued
like the asset it is.

An invitation-only advisory board for enterprise CXOs to evaluate emerging technology ahead of market, provide structured feedback to the vendors building it, and be compensated for the time and expertise you contribute.

CIO CTO CXO Technology Evaluator Advisory Board Member
Is this you?

Your point of view already shapes vendor decisions inside your organisation. Now it can shape the market itself.

As a CXO, your team already brings you in before any significant technology decision is made. You've developed a sharp, well-informed view of what actually works in production — and that view is regularly given away in vendor calls and internal reviews with no formal recognition attached.

The CXO Advisory Board converts that judgement into a structured, professional engagement. You evaluate technology ahead of general availability, provide the vendor's leadership team with decision-ready feedback, and are recognised for the time and expertise involved — not as a courtesy, but as the professional contribution it is.

  • 🧠You are regularly consulted internally on new technology and vendor decisions
  • 📝You can translate a first impression into clear, structured, written feedback
  • 🎯You want early visibility into emerging technology relevant to your sector
  • 🎙️You are open to being recognised publicly as an advisor and sector authority
Our view
"The most useful product feedback rarely comes from a survey. It comes from a CXO who has run the technology against a real business problem — and is willing to put their name to the assessment."
— Sohail Khan, Founder · The Builders Club
What you receive

A formal advisory engagement — with three distinct returns.

This is not a courtesy extended to a vendor. It is a structured engagement with direct leadership visibility and genuine professional upside.

💳

Compensated for your time

Every completed evaluation is compensated, reflecting the time and expertise involved. The value is confirmed upfront, with no negotiation required.

📊

Direct leadership visibility

Your evaluation is not filed away. It is compiled and delivered directly to the vendor's leadership team, attributed to you and your assessment.

🎙️

Professional visibility opportunities

Advisors who deliver consistently strong evaluations are considered for podcast conversations, speaking engagements, and public recognition as a sector authority.

A secondary advantage

You also gain an early view as a prospective buyer.

Every product you evaluate is seen before general availability — at the point where the vendor's leadership is still actively shaping pricing, packaging, and roadmap around structured feedback. If the product proves relevant to your organisation, that places you in a strong position.

Advisors who see genuine fit in what they evaluate are offered priority access to early-stage pricing, direct engagement with the vendor's leadership during procurement, and the ability to influence roadmap decisions before they are finalised.

  • Evaluate the product ahead of launch, with the vendor's leadership fully engaged
  • Advisory-only pricing that is withdrawn once the product reaches market
  • Direct engagement with the vendor's leadership team throughout evaluation and procurement
  • The opportunity to influence roadmap decisions before your use case is out of scope
100+
technologies evaluated pre-launch
3-way
return: recognised, heard, and seen
1:1
direct access to vendor leadership
Beyond compensation

Build public recognition as a sector authority.

Advisors who deliver consistently sharp evaluations do not remain anonymous for long. Here is where that visibility can lead.

🎙️

Podcast invitations

Introduced to TBC's media partners and podcast hosts as a credible operator with a proven, informed point of view on emerging technology.

🎤

Speaking engagements

Advisory board members are given priority consideration for speaking opportunities at TBC's flagship events and executive roundtables.

📰

Attributed in case studies

Your evaluation and quote may be featured in the vendor's own case study and launch materials, with your name and title attributed, subject to your approval.

🏅

Advisory board credential

Carry the CXO Advisory Board credential publicly — on LinkedIn, in your executive bio, wherever you choose to signal that your judgement is trusted at this level.

How it works

Structured. Recognised. Entirely at your discretion.

You select which evaluations to accept. Nothing is assigned without your agreement.

01

You join the board

Share your role, sector, and the categories of technology you are best placed to evaluate. You are matched against genuine evaluation requests — never assigned by default.

02

You receive a structured brief

A concise brief on what has been built, its intended audience, and the specific feedback the vendor is seeking — so your time in the product is focused, not exploratory.

03

You evaluate and submit feedback

Spend meaningful time in the product, then submit structured feedback against the brief. Your input is compiled and delivered directly to the vendor's leadership team.

04

You are recognised for your time

You are compensated for your time once your evaluation is submitted. Consistently strong evaluations are also considered for podcast and speaking opportunities.

What vendor leadership receives

Your feedback, structured for the people building the product.

Every evaluation follows the same format, giving vendors consistent, comparable, decision-ready input rather than an unstructured email.

Sample evaluation summary

Evaluation: [Product Name] · Submitted by [Advisor Name, Title]

First impression
Clear, one-line read on whether the product solves the stated problem — and for whom.
Would I use it
A direct yes/no/conditional, plus the specific condition that would change the answer.
Strongest feature
The one capability that would justify adoption on its own.
Biggest gap
The single blocker most likely to prevent adoption at enterprise scale today.
Pricing read
Whether the pricing shown feels aligned to the value delivered, from a buyer's seat.
Would I recommend
Who specifically, at what stage, would benefit most from this product.
Technology in the pipeline

The kind of technology the board evaluates

A sample of the categories that have come through the Advisory Board, from AI platforms to automation and content tooling.

GetGaana
GetGaana · Gen AI
AI-powered Instagram spend optimisation for D2C brands. Board feedback on messaging and onboarding directly shaped a since-shipped release.
ChopChop
ChopChop · Video Creation
A video platform built for brands that need high-impact content at speed. Advisory feedback on workflow friction informed a UI overhaul.
Whatlist
Whatlist.io · WhatsApp Automation
Automate business flows on WhatsApp across industries. Board evaluators flagged a pricing gap that led to a new mid-tier plan.
From the advisory board itself

What advisory board members report

Perspectives from enterprise CXOs currently evaluating technology through the CXO Advisory Board.

"I have provided informal feedback to technology vendors throughout my career. This was the first engagement where that input was compensated — and structured in a way our own leadership could act on."

What stood out was not the compensation, though that was a welcome change. It was the structure. Rather than an unstructured call that goes unrecorded, I was submitting something the vendor's leadership team could act on directly. That is a fundamentally different relationship than the usual ad hoc request for a product opinion.

CIO
Chief Information Officer
Global Financial Services Firm
"Compensation was confirmed upfront and settled within a day of my feedback being reviewed. No follow-up required on my end."

Every evaluation follows the same brief, evaluate, and submit structure, and I am compensated exactly as described each time. That level of operational discipline is not something I typically encounter from early-stage programmes.

CTO
Chief Technology Officer
Enterprise IT Services Firm
"One evaluation led to a podcast invitation. That was not something I anticipated when I joined."

I submitted feedback on a product I genuinely rated, and some weeks later was invited to discuss the evaluation process publicly. That kind of visibility compounds in ways the standard compensation alone does not.

CMO
Chief Marketing Officer
Consumer Technology Company
"The product was not the right fit for our organisation as a buyer. But the evaluation still reached the vendor's leadership directly, and we are now exploring a separate collaboration unrelated to the original product."

Not every evaluation results in a purchase, and the programme is not structured to force one. What was notable was how much value came simply from being taken seriously as an evaluator.

CPO
Chief Product Officer
B2B Communications Platform
"I have evaluated six technologies through the board. Three are now part of our own vendor portfolio."

That conversion rate is unlike anything else I have used to discover new technology — and I was recognised for every evaluation, regardless of whether it led to a purchase. The quality bar on what reaches the board is consistently high.

CEO
Chief Executive Officer
Mid-Market SaaS Company
Apply to join

Be recognised for the judgement
you already bring to the table.

Apply to the CXO Advisory Board. Evaluation opportunities are matched to your sector and area of expertise — you remain in control of which ones you accept.