Sumit Rastogi – From Corporate Leader to Dessert Pioneer: The Inspiring Journey of Sumit Rastogi, Co-Founder of Artinci Artisanal Foods
For some, life’s greatest callings come from the most unexpected places. Sumit Rastogi, the co-founder of Artinci Artisanal Foods, stands as a beacon of inspiration for entrepreneurs everywhere. His story is not just about creating a business; it’s about transforming a vision into a movement—a movement that blends health, happiness, and the joy of indulgence.
The Genesis of a Dream
Sumit spent over 13 years building an illustrious career at Nielsen, navigating various domains and industries. With a sharp acumen for product and market research, he honed his ability to understand consumer needs and desires. But despite the success and stability, Sumit felt an unshakable pull toward a purpose that went beyond corporate accolades.
That calling took shape when he decided to redefine indulgence. In an age where health-conscious choices often came at the cost of happiness, Sumit saw an opportunity to create a dessert brand that didn’t force consumers to choose between the two.
Artinci: Where Health Meets Happiness
Artinci Artisanal Foods was born out of Sumit’s vision to make desserts guilt-free. Artinci offers 100% sugar-free sweets that are low in carbohydrates and glycemic index—perfect for people who want to achieve their health goals without sacrificing the joys of dessert. The company’s mantra is simple yet powerful: bringing joy through guilt-free indulgence.
Under Sumit’s leadership, Artinci aimed to redefine the dessert space, focusing on creating products that resonated with health-conscious consumers.
The Shark Tank Milestone
Sumit’s hard work and vision caught the attention of investors and the public alike when Artinci appeared on Shark Tank India Season 3. The brand received funding from Vineeta Singh, CEO of Sugar Cosmetics, marking a significant milestone in its journey.
For Sumit, the Shark Tank experience was more than just securing funds—it was a validation of his mission to blend health and happiness in a way that resonates with millions. This pivotal moment further fueled Artinci’s growth, allowing them to expand their reach and make guilt-free indulgence a reality for more people.
The Role of Focus and Determination
Sumit’s journey was far from easy. From managing the demands of a competitive food industry to ensuring Artinci’s products stayed true to their promise of health and flavor, every step required unwavering focus and grit. Yet, he remained steadfast, fueled by the belief that his efforts could make lives better—one dessert at a time.
A Community of Builders: The Builder Circle
Beyond his success with Artinci, Sumit is also a proud member of the Builder Circle, an exclusive community for growth-stage founders. For Sumit, being part of the Builder Circle has been transformative—a support system of like-minded founders dedicated to helping each other grow through advice, connections, and collaboration.
“Entrepreneurship can be a lonely journey,” Sumit reflects, “but with the Builder Circle, I’ve found a band of brothers who walk this path with me, offering guidance and celebrating wins together.”
The Builder Circle is not just about scaling businesses; it’s about building a foundation of trust, support, and shared vision. Founders in this circle benefit from access to advisors, agencies, and partners who make scaling more manageable and efficient.
Be Inspired, Be a Builder
Sumit Rastogi’s journey serves as a powerful reminder of what’s possible when passion meets perseverance. His story isn’t just about desserts or entrepreneurship—it’s about dreaming big, staying focused, and building something that leaves a lasting impact.
If you’re a founder with funding or generating more than ₹1 crore in ARR, the Builder Circle might just be the community you’ve been searching for. Join a network of driven entrepreneurs like Sumit, and together, turn your aspirations into reality.
Click here to learn more and become part of the Builder Circle today.
Sumit’s story continues to inspire, proving that with the right focus, determination, and community, anything is possible. Will you be the next builder to create something extraordinary?
